Example project
A short pitch for the project — used on the projects index card. Up to ~280 characters; supports a couple of sentences.
Background
Replace this section with the project context: who the client is, what problem they faced, why they came to you.
Approach
What you did, the constraints you worked under, the trade-offs you made.
Outcome
The measurable impact: traffic delta, conversion change, performance numbers, qualitative wins.
Stack notes
Anything technically interesting about how you built it. Most case study readers are skimming for “would this work for our project?” — give them concrete details fast.